Disqualify or Sequence
Decide whether to disqualify, nurture, or sequence an account based on fit and timing.
Queue triage Owen has 68 webinar contacts and limited prospecting time. The decision is who deserves outbound now. A sequence performs only as well as its entrance criteria. Fit plus timing Sequence, Nurture, Research, or Disqualify Prospecting discipline starts before the first touch. Use fit and timing to pick the right path. Shortcut Enroll every new contact. The right accounts get attention and the wrong accounts do not pollute the data. Outbound is not a storage place for leads. It is a focused motion for accounts with fit and timing. 01 Fit 02 Role 03 Timing Eligibility A 35-person nonprofit…
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