Exit Criteria Protect Trust
Define sequence exit rules that prevent tone-deaf follow-up.
Persistence builds pipeline only when it stays aware of the buyer's state. Stop conditions Stop when the buyer opts out, disqualifies themselves, leaves the company, bounces, or the account fails ICP. Continuing after a clear stop is a trust and compliance problem. Pause conditions Pause when the buyer replies, books a meeting, asks for timing later, or routes you to another owner. The next move should be human judgment, not another automated touch. Shift conditions Shift to nurture when the account fits but timing is not live. Shift to referral when the contact is wrong but helpful. Shift to research…
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