PROSPECTING4 MIN READ
Objection Battlecard: Why Now
Recall battlecard responses for timing and relevance objections in prospecting.
A prospect challenges why you are reaching out now after a trigger-based email. Why are you reaching out now? Fair question. I reached out because of the visible trigger and the pressure it may create for your team. If that is not on your plate, I can close the loop or route this to the right owner. The line explains timing with evidence, keeps the hypothesis humble, and gives the buyer control instead of forcing a meeting. Do not argue that the buyer should care. Do not turn the answer into a long product pitch. Why now The buyer is…
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