Score prospect accounts for sequence priority using fit, timing, owner, and channel evidence.
Choose which accounts deserve outbound this week from a noisy account list. Fit score + trigger score + role score + channel score = sequence priority The common trap is prioritizing the accounts with the freshest news or easiest email addresses. Fresh and easy are not the same as qualified and reachable. Fit Score 0-3 for ICP match: segment, size, use case, buyer economics, and implementation environment. Fit is the foundation. A high trigger score cannot fully rescue a no-fit account. Trigger Score 0-3 for why-now strength: awareness, possible change, likely pressure, or decision window. This tells you whether outreach…
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