Sequence Goal Before Activity
Define a sequence goal before choosing channels, timing, or copy.
Touch count is not strategy. The goal is strategy. Define the next buyer action Do you need a discovery call, a referral to the right owner, confirmation of a problem, event follow-up, trial activation, or re-engagement? Each goal changes the ask, tone, urgency, and number of touches. Give each channel a job Email can carry context and proof. Phone can test urgency and reach high-priority prospects. LinkedIn can create familiarity and light engagement. Voicemail can make the next call recognizable. The mistake is using every channel to repeat the same sentence. End with exit logic A good sequence knows when…
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