Trigger Beats Persona
Distinguish a timely trigger from generic persona personalization.
Personalization is not the buyer's name. It is proof that your timing makes sense. ICP is the eligibility test An ideal customer profile filters for accounts that can plausibly buy and benefit: segment, size, geography, tech stack, maturity, use case, budget pattern, and buyer role. Without fit, a trigger is just gossip. Trigger is the urgency test A trigger event is a visible change that may create pain, risk, or priority. Expansion can strain onboarding. Funding can create hiring and reporting pressure. A new executive can reopen vendor choices. The trigger lets you form a useful hypothesis instead of asking…
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