Trigger-to-Message Battle Deck
Recall compact prospecting patterns for trigger-based sequences.
EPO First-line formula What does EPO stand for in a trigger first line? Flip to expand the opener checklist. Reflex vs move Which opener should you avoid when you have a strong trigger? The stronger move uses the trigger as evidence, not decoration. Channel jobs What are the jobs of email, phone, and LinkedIn in a sequence? Email carries context and proof. Phone tests urgency for high-fit accounts. LinkedIn creates recognition and social context. If every channel repeats the same ask, the sequence feels automated even when the copy is customized. Soft no Interesting, but not a priority right now.…
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