Protect a Warm Intro
Handle a warm intro in a way that preserves the advocate's credibility and relationship safety.
The intro offer A champion offers one high-value intro, and the sales team wants to crowd the thread. One overreaching handoff can make the advocate regret spending credibility. Trust transfer Credibility, reliability, intimacy, low self-orientation Treat the intro as borrowed trust. Your job is to make the advocate look discerning and the referred person feel respected. Shortcut Add the whole sales team and push for a demo The advocate feels safe making another intro. Low self-orientation means the referred person's usefulness comes before your sales urgency. 01 Before intro 02 Thread setup 03 After reply 04 Fresh application
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