Protect the CEO Hour
Prioritize coaching-business tasks by urgency and importance.
CEO hour Sofia has 60 minutes before client delivery starts and five possible tasks competing for attention. Her business grows from important assets, not just fast responses. Eisenhower Matrix Urgent vs. important The matrix keeps short-term pressure from stealing long-term business building. The hour goes to the work only you can do. A coach-CEO must defend important work before urgency has a vote. 01 Choose 02 Handle 03 Fresh try Choose the hour's focus Step 1 The sales email has no deadline, but it would invite 40 qualified leads to a workshop. What should Sofia do with the sales email?
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