One Accountable Owner per Deliverable
Define accountable ownership for publishing deliverables before handoffs begin.
The handoff is not complete until accountability is named. Separate doing from owning A publishing deliverable can have many contributors. The copywriter drafts, the editor checks accuracy, sales flags customer language, and design fits the text. That does not mean all four own the final call. The accountable owner is the person who closes tradeoffs and accepts the consequences. Consult before the decision, inform after it Most review loops get bloated because consulted and informed stakeholders are mixed together. Consulted people shape the decision before the deadline. Informed people receive the decision after it is made. If informed people are…
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