Rebuild Purpose After a Reorg
Reconnect engagement to purpose after organizational change using a focused change sequence.
After the reorg People know where they report, but not what the new structure is for. A purpose drop often means the change story did not become a work story. Change-led engagement Urgency -> Vision -> Barrier -> Win Use change discipline to make purpose credible again. Repeat slogan sounds hollow Purpose becomes observable. People recommit when the new direction improves work they care about. Frame urgency Step 1 Leadership has mostly explained the reorg through cost and span-of-control language. What frame should you use with employees? Remove barrier Step 2 Employees say the new structure still requires three approvals…
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