GENOMICS-BASICS5 MIN READ
Push Back on a Direct-to-Consumer Claim
Challenge a genomic claim by asking about evidence certainty and decision relevance.
Vendor Rep VR consumer genomics vendor 01 Claim 02 Evidence 03 Decision Vendor pitch 20 sec The moment The vendor promises DNA-based recommendations will reduce sick days and improve engagement. A plausible genomics brand can make weak evidence sound operationally ready. 18% claimed reduction unknown study population and outcome
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