MARTECH-STACK-MANAGEMENT5 MIN READ
Push Back on Another Tool
Use Jobs to Be Done questions to reframe a martech tool request without dismissing the stakeholder.
Rina RG VP of Growth 1 Acknowledge 2 Clarify job 3 Define test Tool pressure 20 sec Rina wants a website personalization platform approved this month while two existing tools have overlapping features. The conversation needs to protect growth urgency and stack discipline at the same time. $72K annual tool request unused overlapping features JTBD 1 min
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