Quality Score Is a Relevance Tax Meter

Quality Score is not the goal. Efficient intent capture is. What the score is really telling you Google describes Quality Score as a diagnostic built from expected CTR, ad relevance, and landing-page experience. That makes it less like a report card and more like a warning light. If all three components are weak, your ad is probably asking the auction to sell mismatched traffic at full price. Why acquisition teams should care Paid search spend becomes CAC. When CPC rises because relevance is weak, the team often blames competition and reaches for bid changes first. But if the message is…

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