Hook and Format Picker

Core rule What should a hook preserve when source content is shortened? Audience, topic, payoff, and evidence boundary. A hook can be sharper than the source, but it should not promise a different answer. Hook check Which hook has stronger information scent? Specificity lets the right reader self-select. Stakeholder push Can we just make this a carousel because carousels perform well? The source moment is a decision-stage proof point. Your line Maybe, but first let us name the lifecycle job. If this is proof for a late-stage objection, a sales email may beat a carousel. Letting channel preference replace audience…

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