Keep the Opportunity Solution Tree vocabulary at your fingertips
Recall the main parts and decision rules of an Opportunity Solution Tree.
What belongs at the top of an Opportunity Solution Tree? A desired outcome, ideally a product outcome tied to customer behavior the team can influence. Too broad and the tree loses focus. Too narrow and the tree presupposes a feature. What is an opportunity in OST language? An unmet customer need, pain point, or desire that, if addressed, can help move the outcome. If the statement already implies one feature, it is probably a solution in disguise. Opportunity or solution? Keep the layers distinct The opportunity names the customer progress and friction. The solution names one way to address it.…
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