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BUSINESS-DEVELOPMENT5 MIN READ

Quick Ref: Partner Fit Cards

Recall partner-fit questions using the Business Model Canvas.

The core partner-fit question Which Canvas block does this partner improve? If you cannot name the block, the partnership is probably vague. Canvas recall Channel partner or capability partner? Some partners do both, but name the primary job first. “Let’s announce the partnership now and figure out operations later.” The partner wants momentum before roles and gates are clear. Your line “Let’s announce once the first pilot proves the handoff. That makes the story stronger and protects both brands.” Announcement before operating proof creates public pressure and private confusion. It keeps momentum while insisting on evidence. One cost question to…

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