Persuasive Pitch Evidence Deck
Recall evidence types that make a PR pitch persuasive and ethical.
Hype vs evidence Which pitch line is more persuasive? Persuasion improves when the reporter can verify the claim. Authority What is ethical authority in a media pitch? A credible expert, data source, document, or firsthand operator who can support the claim. Authority should be relevant and inspectable, not just a senior title. Social proof What is useful social proof for a reporter? Evidence that the issue matters beyond the client: customer behavior, peer adoption, analyst interest, community activity, or regulatory attention. Social proof helps show the story is not only self-interest. Client pressure Client says: "Can we call it first-of-its-kind?"…
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