PESO Channel Battlecards
Recall how the same source proof changes across PESO media types.
PESO recall What changes when one proof point moves across PESO? The trust mechanism, context level, and call to action. The source claim should stay faithful, but the channel promise should adapt. Owned vs paid How should the proof point differ? Owned can explain; paid must promise and route. PR push Can PR pitch this customer result as a market trend? The proof point comes from one customer story. Your line Use it as an example inside a broader trend pitch only if we add category data or multiple supporting signals. Turning one customer result into a universal market claim.…
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