Crisis Response Posture Deck
Recall crisis response posture choices using SCCT.
First move What information comes before posture? Instructing and adjusting information: what happened, what people should do, what the organization is doing, and when updates arrive. Care and utility should not wait for full root-cause certainty. Common trap Legal says: "Say nothing until we know everything." Facts are incomplete, but affected customers are already asking what to do. Your line We can avoid unsupported cause language and still publish verified user guidance, current actions, and the next update time. Silence may feel safe internally, but it lets stakeholders fill the gap with anger and speculation. It separates factual uncertainty from…
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