Quick Reference: Funnel Interpretation Deck
Recall a small set of principles for reading funnels well.
LATE What does LATE remind you to check in funnel analysis? Use it before you jump from chart to fix. Which interpretation is stronger? Leak framing Specific funnel language creates better experiments and faster alignment. Why is average conversion time part of funnel quality? Because slow value realization can damage retention or sales outcomes even when eventual conversion looks acceptable. Speed is often part of activation, not just a nice extra. “The chart already shows the problem, so we can move to solutions.” Your line The chart shows where the problem surfaces. We still need to know for whom it…
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