Recall a handful of funnel metrics and the decision question each one answers.
AARRR What does AARRR remind you to track? What does session-to-lead conversion answer? Whether visitors take the first commitment step after arriving. Use it to inspect message-to-page fit and early offer clarity. Lead volume up, pipeline flat: which metrics matter next? The same headline can point to different owners, so the next stage cut matters more than the volume win alone. What does repeat-purchase rate answer? Whether the funnel creates enduring customer value, not just first conversion. Retention metrics protect you from celebrating acquisition that does not compound.
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