Recall the small checks that keep proof close to the right promise for the right reader.
comparison What mismatch hurts a page more? One-reader alignment check. What should the first proof under a hero usually prove? The specific benefit or problem claim the hero just made, not a different benefit for a different stakeholder. Proof placement check. Stakeholder says: "Let's keep the hero broad and let the proof do the specific work later." Your line If the hero is broad, the reader may never stay long enough to see the proof. Specificity needs to start earlier. Do not assume proof can rescue a vague opening if attention and interest were never earned. AIDA is sequential: proof…
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