Recall which kinds of touches fit which jobs inside a cold-outreach sequence.
What is the job of touch one in most cold sequences? Win attention with a relevant trigger. Touch one should prove why the note is for this buyer, right now. It is rarely the place for a full product explanation. What is the strongest job for touch two after an opened first email? Deepen interest with proof or a sharper consequence. Touch two should usually add value, not just restate touch one. Bump vs progression If the buyer gains nothing new, you are probably bumping, not progressing. When does a phone touch earn its place? When the next job is…
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