Shelf-Read Reference Cards
Recall the rules of front-panel hierarchy during a fast packaging review.
First read What question should the front-panel hero answer? The shopper's first buying task in that channel. Usually category, variant, key benefit, or a known brand cue - not automatically the biggest stakeholder request. Compare Hero signal vs support signal The error is styling support signals like heroes. Stakeholder line Can we just add one more badge to the front? A common request late in artwork review. Your line Maybe - first let us name what job it performs. If it is support, it should not compete with the first read. Saying yes before assigning the badge a hierarchy job.…
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