Compare The Core Activation Metrics Fast
Recall how activation rate, time-to-value, and activation velocity differ in practice.
Activation rate vs time-to-value Use activation rate for reach and time-to-value for speed; neither alone explains cohort momentum. Time-to-value vs activation velocity Activation velocity is usually better when you need to see where a cohort loses force. What question does activation rate answer? How many users actually reached the activation milestone. It is the top-line reach metric for value attainment. What trap comes with relying on time-to-value alone? Averages can improve even while a large share of users never activate. That is why teams often pair it with activation rate and activation velocity.
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