Recall the essential qualities of a strong PQL rule quickly.
PQL What should PQL remind you to test? Three checks before you trust the rule What fails the Product proof test? Signals that show curiosity but not meaningful product success. Examples include email opens, pricing visits, or generic trial starts by themselves. Strong timing vs late timing The best PQL timing preserves a useful human assist window. What happens when qualification logic is weak? Teams route noisy accounts and lose trust in the label. That trust loss is costly because it makes future value-based routing harder to adopt.
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