Recall and apply RACI roles to recurring martech governance moments.
RACI What does RACI clarify? Doing, deciding, advising, and notifying. Core model Consulted vs. Informed: what is the difference? Compare Over-consulting slows the stack. Under-consulting creates adoption and trust problems. Stakeholder says: "I need to be in every approval meeting." I need to be in every approval meeting. Use when governance is drifting toward too many approvers. Your line I want your input where it changes the decision. Let's mark you Consulted on taxonomy changes that affect your region and Informed on routine field maintenance. Do not say they are unnecessary. Explain the involvement promise. It preserves influence where it…
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