Use RACI to Restore Role Clarity

Launch work is bouncing across teams, and survey comments say expectations are unclear. RACI: Responsible does the work, Accountable owns the outcome, Consulted gives input, Informed receives updates. The common trap is to make every stakeholder both Responsible and Accountable because it feels inclusive. That destroys the clarity RACI is supposed to create. Name the deliverable Use one concrete deliverable: final launch brief for the July customer campaign. RACI works on deliverables, not vague areas. A clear object prevents the conversation from turning into a broad org design debate. Assign one Accountable Product marketing is Accountable for the final brief…

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in