Read Funnels as Sequences, Not Just Drop-Off Bars
Use GA4 funnel exploration to diagnose where a journey fails before choosing a fix.
Funnel analysis is useful only when it leads to a disciplined next experiment. Funnel diagnosis works when you treat Google Analytics as a measurement system, not a pile of reports. GA4 funnel exploration visualizes ordered steps and can distinguish open versus closed entry paths gives you the raw signal, while PDCA gives you the professional discipline for deciding what the signal should mean. The mechanism is sequence: define the business decision, name the user behavior that proves progress, instrument the behavior with the least ambiguous event or dimension, and only then build the report or exploration. When teams reverse that…
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