Read the Retention Curve, Not the Average

Cohorts turn retention from a verdict into a diagnosis. Compare customers at the same age A March cohort in week six should be compared with prior cohorts in their own week six, not with your full installed base. That strips out the maturity advantage of older accounts. Look for the slope change The most useful question is not whether a line is lower. It is where the line bends. The bend often maps to a value milestone: first integration, first executive report, first invoice, first team expansion, or first sponsor handoff. Move from metric to operating move Once the bend…

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