Read a funnel dashboard by comparing absolute impact, denominator, and controllable drivers before naming a bottleneck.
The reddest funnel stage is not automatically the biggest business constraint. The checkout stage is bright red, but it has a small base. An earlier stage is only slightly worse than last week across a much larger base. What is the strongest first move? Compare absolute loss and denominator across stages, then choose the controllable driver with the largest outcome impact. Correct. Funnel reading turns color into magnitude. The KPI tree asks which driver most limits completed purchase. Assign the checkout team a rewrite because red is the clearest signal on the dashboard. Weaker. Red is a pre-attentive cue, not…
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