Reallocate Capital With Kill Criteria

Weak bets need exit rules before they need more optimism. Portfolio governance is where senior teams prove whether strategy really reallocates resources. Starting pilots is easy; ending or pivoting them is harder because sponsorship, sunk cost, and team identity accumulate around the work. Stop, pivot, scale Strong kill criteria define three paths before the review: scale if the thesis is working, pivot if one part of the thesis is working, and stop if the critical signals are not moving. This makes the review a management decision instead of a storytelling contest. Tie criteria to the thesis A marketplace pilot should…

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