Recover a Slipping Co-Marketing Launch
Use 5 Whys to separate symptoms from root causes in a delayed partner co-marketing launch.
Launch slip Six days before a joint webinar, registration is 23 percent of target and the landing page is still unapproved. The visible delay matters, but the root cause determines whether this launch and the next one improve. Root-cause discipline 5 Whys Ask why until the answer points to a process, ownership, or information gap the team can change. Symptom Landing page late Fix the brief and approval SLA, not just the page. Stop when the team can change the system that produced the miss. Step 1 The landing page is late. What is the strongest first why? Root cause…
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