Remember the Shelf-Story Cards
Recall shelf-story prompts that connect attention, shopper job, and action.
comparison AIDA What must a shoppable display message do after it gets attention? Do not stop at the first glance. It must build interest, create desire, and make the next action obvious. A pretty display that does not explain relevance makes the shopper do too much interpretation. Reflex vs move Which sign is more shoppable? The stronger sign gives the shopper a reason and a route. Objection "This copy is too literal. We need inspiration." A partner worries that functional copy will flatten the brand story. Your line "Let us keep the tone, but make the job visible. Inspiration works…
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