Replace Jargon With a First Bridge
Replace unexplained jargon with a bridge sentence that preserves precision and lowers friction.
Marco needs to answer Lena without making her feel behind. Lena asks what attribution window contamination means. I do not know what to do with that. fromBottom Marco needs a bridge, not another label. fromTop It is a measurement artifact, so the technical fix is to normalize channel-level lift. This swaps one opaque label for another. It keeps the listener outside the model. The report is giving the last ad too much credit, like thanking only the cashier for the whole store visit. That is why I would pause the budget shift. This preserves the structure, gives a familiar anchor,…
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