Reposition A Stalling Talent
Use ADKAR to guide a talent repositioning conversation from awareness to reinforcement.
Stale market story Sofia has 31 auditions in the same narrow lane and only two bookings, while her new work points elsewhere. Repositioning fails when the agency changes the materials but not the adoption system. Change sequence ADKAR for repositioning The talent and the market both need a reason, a path, a proof point, and reinforcement. Shortcut Buy new assets and hope casting sees a new person. The new positioning becomes a behavior pattern, not a mood. Do not ask the market to believe a new story until the talent and agency are behaving as if the story is true.…
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