Use principled negotiation language to respond when an advertiser asks for guaranteed ROAS.
Maya Chen MC Agency buyer for Apex Coffee I Interest C Criteria O Options Renewal pressure 20 sec The call Maya says Apex needs a guaranteed 6 ROAS or the dollars will move to another RMN. A hard guarantee may close the call today but damage trust when auction, stock, or demand changes. 6x requested ROAS $420K renewal at risk
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