RETAIL-MEDIA-NETWORKS5 MIN READ
Talk To Merchants About Ads Without Sounding Like Ads Come First
Use the GROW model to align a merchant on a retail media placement without dismissing shopper experience concerns.
Dana Patel DP Baby care merchant G Goal R Reality O Options Merchant concern 20 sec The placement review Dana worries a sponsored carousel will slow parents who are replenishing essentials. If the media team leads with revenue, it confirms her fear that ads come before shoppers. Baby sensitive category ATC guardrail
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