RICE Cheat Sheet For RMN Backlog Calls
Recall and apply RICE factors to retail media roadmap decisions.
Recall RICE What does RICE stand for in roadmap prioritization? Four prompts for comparing backlog bets. Reach What is a good RMN reach unit? Use campaigns, advertisers, operators, or revenue at risk that will actually experience the feature. Do not use total retailer traffic unless the feature affects total traffic. Confidence High confidence versus low confidence Confidence prevents a single anecdote from masquerading as market demand. Objection The biggest advertiser asked for it, so it has to be top priority. A sales stakeholder is pressing for a custom feature. Your line Let's score it. If it reaches many repeatable use…
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