Use RACI Before The Clean Room Starts
Use RACI to assign ownership for clean-room measurement decisions before campaign analysis begins.
Clean-room governance breaks when decision rights are fuzzy. RACI is simple: Responsible does the work, Accountable owns the decision, Consulted gives required input, and Informed receives the outcome. In retail media, this matters because privacy, analytics, sales, and brand teams all have legitimate claims on the work. Responsible The people building the query, preparing the data, running QA, or drafting the readout. They need clear specs, not endless consensus. Accountable The single owner who can say yes or no. For privacy thresholds this may be Legal or Data Governance. For methodology it may be Measurement. For commercial language it may…
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