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RETAIL-MEDIA-NETWORKS4 MIN READ

Sort Clean-Room Decisions Into RACI Roles

Assign common retail media clean-room activities to the correct RACI role.

Sort each clean-room activity by the RACI role it best represents. Responsible Accountable Consulted Informed Analytics builds and QA checks the match query Data Governance approves the minimum cell-size threshold Brand measurement lead gives required readout requirements before build Merchant receives the final category-level implication summary RMN commercial lead owns final advertiser-facing methodology language Agency supplies required taxonomy and campaign naming inputs Legal reviews proposed external language for privacy risk Executive sponsor receives the launch status after approvals

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