Classify retail media metrics as outcome, diagnostic, or guardrail metrics.
Sort each retail media metric by the job it should do in the readout. Outcome metric Diagnostic metric Guardrail metric Incremental sales versus holdout New-to-brand buyer share for the launch SKU Click-through rate by creative and placement Average frequency in the target audience Out-of-stock rate in promoted stores Contribution margin below the agreed floor Organic search share on exact brand terms Viewability rate for offsite display placements
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