Revenue Metrics Battle Deck
Recall the metric distinctions that prevent bad revenue-growth decisions.
What is the bookings vs. revenue distinction? Bookings are customer commitments; revenue is recognized when the product or service is delivered. Do not use bookings to claim current performance without explaining recognition timing. Blended CAC vs. paid CAC Use paid CAC when deciding whether to increase paid budget. Revenue is up, so the growth motion is healthy. Your response Is that recurring, high-margin revenue, or one-time services and implementation work? Top-line growth can hide low-quality revenue. The question forces the plan to separate scalable recurring revenue from custom work. CAC What does clean CAC require? Net churn is fine, so…
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