REVERSE-ETL5 MIN READ
Talk Down a "Just Sync Everything" Request
Use RACI to move a broad sync request toward owned, governed activation scope.
Marcus MS Head of Sales A Accountable R Responsible C Consulted The pressure 20 sec All the data Marcus wants every available customer attribute in Salesforce because reps complain about switching tools. The request sounds like empowerment, but unmanaged fields create confusion, risk, and support load. 480 custom fields already 3 unused recent signals
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