Use MoSCoW prioritization in a stakeholder conversation about reverse-ETL field scope.
Elena EO Sales Operations Manager M Must S Should C Could The ask 20 sec Field pressure Elena sends a spreadsheet with 31 fields and writes, "Can we just sync them all so reps have context?" The relationship matters, but a bloated Account object will be hard to QA and harder to unwind. 31 requested fields 9 safe launch capacity
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