Reverse ETL Needs One Accountable Owner
Assign clear RACI roles for a reverse-ETL sync before it reaches production.
The reframe: ownership is part of the sync contract, not project administration. Responsible keeps it running Responsible roles operate the model, connector, schedule, alert, and rollback path. They need access and clear escalation rules. Accountable owns the business meaning The accountable person decides whether the field should exist, what it means, who can see it, and what happens when quality drops. Consulted and informed prevent surprise Consulted roles shape the decision before release. Informed roles need a concise notice because their work may change after release.
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