Define a reverse-ETL use case as a business job before choosing tables, fields, or destinations.
The reframe: reverse ETL is not data delivery; it is action delivery. Name the actor Start with the person or team whose behavior must change. "Sales" is too broad if the actual user is the enterprise AE reviewing a renewal risk queue every Tuesday. Name the moment Reverse-ETL fields land inside workflows: a Salesforce list view, a Gainsight cockpit, a Marketo segment, a support routing rule. The moment tells you cadence, freshness, and destination object. Name the minimum evidence Minimum evidence is the smallest set of fields that lets the actor decide confidently. It keeps the first sync narrow enough…
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