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REVERSE-ETL5 MIN READ

Walk the Pilot-to-Scale Rollout

Use PDCA to plan, test, evaluate, and standardize a reverse-ETL rollout.

Pilot pressure One pod likes the expansion-score sync. Leadership wants immediate company-wide rollout. Scaling before the Check step turns pilot enthusiasm into production risk. PDCA Plan the hypothesis, Do the smallest test, Check evidence, Act on what you learned. PDCA gives reverse-ETL pilots an operating rhythm so scaling is earned by evidence. Pilot worked, scale it No evidence standard. A rollout decision with learning attached. The Check step is where opinions become operating evidence. 01 Plan 02 Check 03 Act Set the test The team has a score, one destination field, and a CSM pod willing to pilot.

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