RICE Field Guide for Martech Requests
Recall how to use RICE fields in martech prioritization conversations.
RICE What does RICE force you to estimate? Think value, uncertainty, and cost. Core model Reach: vague volume or defined surface area? Compare Reach should be countable within a timeframe. Stakeholder says: "This is strategic, so scoring it is a waste of time." This is strategic, so scoring it is a waste of time. Use when a senior stakeholder wants to bypass intake. Your line Strategic work still deserves a clear reach, impact, confidence, and effort view. If we choose it for a dependency reason, we can name that exception openly. Do not argue that the request is not strategic.…
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